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This Taming Tech, The Podcast guest on this episode hails from the Netherlands. Ruben Buijs is a Dutch developer who developed a widget as a side hustle. He has been programming since he was twelve years old.
His widget, Boei, is the Dutch word for buoy. Boei is a quick life line that allows customers to get in contact with you using the platform of their preference.
We started using Boei on our websites soon after its release and are such fans of the product that we reached out to Ruben, who graciously agreed to appear on this podcast.
Ruben’s day job is being an IT Consultant for EY where he works on projects in a wide variety of industries. His focus on efficacy is made visible in this service that he has developed.
Some of the topics covered in this episode are:
Anyone who is:
Utrecht https://en.wikipedia.org/wiki/Utrecht
The Hague https://en.wikipedia.org/wiki/The_Hague
Volendam & Marken https://www.saltinourhair.com/netherlands/volendam-marken/
Amsterdam https://www.netherlands-tourism.com/things-amsterdam-ultimate-top-50/
Boei on Twitter https://twitter.com/boeihelp
Ruben Buijs on Twitter https://twitter.com/R_ubenBuijs
Ruben Buijs on LinkedIn https://www.linkedin.com/in/rubenbuijs
Product Lift https://boei.productlift.dev
https://www.indiehackers.com/Ruben88
https://www.producthunt.com
https://betalist.com
Paul Ogier
Hi, Reuben, how are you doing?
Ruben Buijs
Hi, Paul. Yeah, I'm very good. How about you?
Paul Ogier
Yeah, I can't complain. It's seven o'clock at night here in South Africa and it's probably about the same time in the Netherlands there. I can see out your window there seems like it's just sort of like Twilight is quite a beautiful shot there.
Ruben Buijs
Yeah, right. It's getting darker and darker. You can still see a little bit of light, but not as much anymore. So the evening is popping up soon.
Paul Ogier
Looks like a beautiful evening there. You are based in the Netherlands.
Ruben Buijs
I'm currently in a very small village, but it's very near to Utrecht which is in the centre of the Netherlands in the middle, basically.
Paul Ogier
My father was actually born in The Hague.
Ruben Buijs
Alright, yeah, that's more on the left side. Yes.
Paul Ogier
I've been to I've been to Holland. I just thoroughly enjoyed it. I enjoyed the canals in Amsterdam and we went all the way up to the North to Volendam and Marken and it was the middle of winter. So it was bloody cold by the North Sea there, but it really is a beautiful country.
Ruben Buijs
Yeah, thanks. Oh, it's always cold, almost. So this is something that you get used to. But of course, yeah, I think if you if people visit the Netherlands, they think it's very beautiful, I would assume. But living there myself I'm thinking everything is very standard. And everything is very, very plain. There's no like no hills or no mountains, etc. So I really like to go to other countries where there are like these big mountains and large hills and nice forests.
Paul Ogier
So it's the old thing of your thing is boring everyone else's exciting. The grass is always greener on the other side.
Ruben Buijs
Yeah, definitely.
Paul Ogier
So what we normally do with this podcast to start off with is we start with a thing called a quick questions. And a quick questions allows the listeners to get to know you quickly. So are you ready?
Ruben Buijs
Yep.
Paul Ogier
What was your first cell phone?
Ruben Buijs
First cell phone a Nokia 3310. I'm not sure how you pronounce it in English.
Paul Ogier
Yes, that's fine. That's perfect. It's going to be Nokia 3310s and the cockroaches that are left at the end of the world.
Ruben Buijs
Yeah, definitely. It was so so strong. It was an awesome phone. Because you when you had that phone, you were like, the best kid at school so to say. So if you had it, you could pop in these ring tones with dialling in all the other tunes, you can find them online was an amazing time. But I actually had to save a lot of money at the time to to get one but I was very happy to have one at the end. Yeah.
Paul Ogier
I think you could change the front and the back covers and even do the leather covers to protect it. I thought that was just a waste of time because even if you did drop it, you just put them back together again.
Ruben Buijs
Yeah, it was almost unbreakable. I really wanted to have like all these flashy ones. They were quite expensive actually. In the end, they just had the regular blue one, but it was a cool phone.
Paul Ogier
Okay, so you live in the Netherlands as we've spoken about. Have you ever been out of the country? What other countries have you visited?
Ruben Buijs
Quite a lot, actually. So of course, most of the countries in Europe. I’ve visited France, Germany, Luxembourg, Spain, Portugal, Greece, Italy, but also some other countries. So I've been to Bosnia, my girlfriend is from, from Bosnia. So I visited that place very interesting. Last year, I visited China just before the COVID and the year before I went to Peru, Vietnam quite a lot of places which is really awesome. Yeah, I really like to go just to totally different cultural experience and really enjoyed it.
Paul Ogier
I'm very jealous of some countries which you mentioned. I'm itching to go as soon as COVID is over and we're allowed to travel again I'm on an aeroplane. So what do you consider yourself very good at?
Ruben Buijs
I am a very quick learner I would say. So that's also the thing that I have to do in my regular day job. Each day I have to learn almost something new and really dive into that very quickly and help. I'm in consultancy, right so I'm helping clients to deal with their problems and getting those results as soon as possible.
Paul Ogier
So we'll get into that just now but you’re a consultant for Ernest & Young. Yeah. What are you doing with them? What are you consulting?
Ruben Buijs
I'm actually in the IT consulting area. But although it is quite flexible, so at the moment, I'm supporting a client with transaction reporting. So there's more of regulatory activity on a previous project, I've done something around accounting, so it's also more of a regulatory. But I've also supported large, IT transformations. I'm also supporting and helping clients in Agile transformation. And I really like that to become more agile, more flexible. And I've done IT strategies, quite a lot of things actually.
Paul Ogier
Okay, so you're fairly well rounded. You're good at a bunch of skills. Next quick question. If there are 25 hours in a day, how would you spend your extra hour?
Ruben Buijs
That's an interesting question. Because, we actually had that recently, right, because normally, I was travelling quite a lot with to clients, and even had a client in The Hague, which you mentioned before. The Hague, Utrecht that's around one hour drive, maybe 130. So that's quite a lot of hours in the car.
When COVID came in, everybody had to work from home. So you had lots of additional time. But it was actually consumed fairly So I just sleep in a little bit more longer. That's also quite nice. But yeah, also with work.
I really enjoy programming, just really a hobby of mine. And so that's something that I really like to do. Do I feel at the moment, there's an extra hour? No. You get used to it so fast. So that's annoying. But that would be great if you had to have that additional hour again.
Paul Ogier
I'm going from our first in-person, client meeting, next week and it actually feels weird. I'm gonna have to put on grownup clothes and I'm going to have to get into the car, and I'm gonna have to drive. Instead of going on to zoom for like two minutes before I have to plan to drive half an hour beforehand.
It's very weird how you get used to these things so quickly.
You've mentioned you do programming. So that gets us on to what we're actually talking about here. You've got a plugin, an app, a service? How would you describe it?
Ruben Buijs
I would say it's a widget that you can use when you're on your website, so plug and play widget, for social conversations. So when somebody is on your, on your website he's looking to contact you.
I would often like to have the option of what I like, right? Sometimes you see live chat, sometimes you'll see email, whatever. But as a person, I really like WhatsApp, or maybe somebody else likes Facebook Messenger. And I enjoy to reach out to companies in that same method that I like, instead of using something else. And that's also what I like to do to give to my users a possibility to provide all of the contact methods that they have that they really like, so that their visitors, the visitors of my website can use it.
Paul Ogier
I think this is the reason why I really enjoy your service. It's called Boei and which is a Dutch word for a life preserver a thing to throw in the ocean if someone's drowning. Buoy for the British speakers or buoy for the American speakers.
I like this the service because we're using it on our websites and I really enjoy the fact that I don't have to have another service. I don't have to select Sign up with another company. I've already got WhatsApp on my phone. I already have Facebook Messenger on my phone. I already have Slack, for instance, on my phone. So if I want to have those particular things I can then communicate through these exact same platforms that I'm used to.
You've been running this for what, six months now? Five, six months?
Ruben Buijs
Yes. Something like that.
Paul Ogier
I don't know of any other place that has done this before. I think it's just, it's brilliantly clever. It's very, very simple. And how did you come up with this? Were you irritated by people not having what you wanted on their website? How did it actually happen?
Ruben Buijs
Yeah, I was thinking about this idea for a while, actually. I think even maybe more than two years. And I always felt okay, yeah, it's coo but it's more of a nice to have. Not sure if we really want to want to dive into it. At some moment, I thought, okay, let's just do it.
I'm doing developing, like as a hobby, right. So, yeah, I thought, okay, why not do something that I really like? And so I just went for it, made a simple version, and posted it online. And people were very interested and very enthusiastic about it. I never had this much interest in anything I ever developed. So why not continue with it? And that's basically how it all started.
And yet, it's still the same. Whenever I post it, I still get a lot of people that are very interested in it. They think it's a very cool solution. Very simple, but very cool. And they really like to use it on on their website. So that's really helping me and convincing me.
Paul Ogier
Look, I think I think the thing that's amazing is that you've got the simplistic elements like, going straight into a WhatsApp, going straight into a Facebook Messenger, going straight into a Twitter DM or a Snapchat DM but you also have the more advanced things, you've got webhooks, and you've got the ability to sign up for newsletters, you've got contact forms. Where does it where does it end? Where does it become too complex for what you're actually looking at doing?
Ruben Buijs
Yeah, so I'm not sure if it's really, at some moment is getting too complex. So I made the solution very modular. So all of the things that I'm building, I can easily recreate and change it and build something behind the wheels or behind what everybody sees on the technical side is quite similar. And yeah, at the moment, I don't really see an end. So if somebody would say, okay, I like to have this in this service I’d happy to add that.
I also gave it a little bit of thought and I think it, I would like to look at Zapier. It's quite a different company, much bigger, etc. but yeah, the way that how they are operating, that really makes sense to me.
So providing lots of possibilities, lots of options that everybody likes, and you can connect all the information and a bunch of data together to provide the best experience for your user.
Paul Ogier
I think that that's Zapier is a beautiful company to model yourself after because they've got thousands of interactions between thousands of interactions, and the fact that you can actually have those interactions and you can have someone having, I saw that if you sign up with a newsletter, you can also have it ping you on your Slack, you can also have it sending you an email. I'd love to say that there was an end, but actually don't think that there should be. There are so many things that you can do with it. And, and
I might like to just have WhatsApp on my website and say that's how people contact me but other people might want six different options.
You've even got the ability to have Calendly linked, and I love Calendly. I think that's brilliant in terms of connecting people and making appointments.
What is your typical client? Is it a lean Startup? Is it someone who's had a website for years?
Ruben Buijs
Yeah, so at the moment, what I really see, like a large percentage of users are typically designers. Apparently, they really like it. And I would say personal blogs. But it's probably also due to the fact that I did some marketing, but mostly for these kinds of people.
I haven’t marketed directly to websites or so those kinds of areas or those kinds of businesses, I've not really done that yet. So I would say there's also a lot of benefits for them.
I recently saw a German website sign up and recently also had a Greece company sign up on an I think it was an e-commerce store. So there's like tons of people that are just finding out about Boei and they want to add it to the website.
I think the more people see it on websites the more awareness it will create about Boei and that's also the way I see it growing, I see people clicking that link and, and going to Boei to create their own.
Paul Ogier
Correct me if I'm wrong...so there's a plugin that you load up on your website, which pulls information from your platform that says this is the links that they've got and this is how you can connect them on WhatsApp but basically everything is hosted from your website. And then it updates from your platform.
Ruben Buijs
Yeah, so it's something like that not completely because most of it is hosted in the browser itself, right. So when a visitor is loading the website for the first time here, then, of course, everything is coming from me. So the script is identifying which websites it's come and then identifies which button is connected to that and loads that button. And then at that moment, it will store it in the browser's cache. So when a user is reloading the website, they don't go to Boei anymore, they just have that already stored in their cache. So it really loads fast. And you don't have internet, you're not looking at the website. And then after a while, I think that's 15 minutes, something like that. It tries to read, we get the newest data and the latest files. So if there's a change in between, you don't see it immediately. But after 15 minutes, you will see,
Paul Ogier
What I've done is I've actually tested because I do like to have a huge amount of speed on my websites, I don't like external loading of external JavaScript. And I've stripped everything down my Google Analytics as part of the Tag Manager, my Facebook pixels by the Tag Manager. So it reduces as much stuff as possible. And in terms of the loading time, I try and make it as fast as possible. And what I found with your widget, your plugin, your service, is that it is really, really fast. And it doesn't, I would say it's like ads, half a millisecond or three milliseconds if that. And from my testing, I've opened an incognito window, I've deleted cache. And it's very, very fast. How do you manage that? How do you make it that fast? Are you using your code stripped down as a code optimized? I assume it is.
Ruben Buijs
Yeah, it is. It is it is optimized. So I'm using a couple of optimizers, minifies. They will automatically run when they compile the code. So basically, I'm writing down all in, in JavaScript and I have a couple of minifiers and compilers that are just generating like a smaller code, making it really small, by moving out of the commas, all those kinds of things, but also the code itself. Yeah, it is quite small, actually, I've made it as smart as possible. And I reuse a lot of the things so for example if you have like six, six buttons on it, six helpers that code will only load once for all of the six so there was one piece of code that front six of those helpers. So you don't have a lot of repeating cultures.
Paul Ogier
That's very clever because I've looked at some of your helpers and you have helpers for call me back, contact form, Discord, Facebook Messenger, Twitter, Snapchat, Intercom, Instagram, I mean, the list goes on. So the fact that you can repeat some of that code is as beautiful.
Can you tell us stats about which is the most popular helper?
Ruben Buijs
Yeah, of course. I made that analysis very recently, actually. The interesting thing is that the most common is just email. So a lot of people are still using email. Of course, email is a convenient method. And if you if you're using Boei, I also added email. So if somebody wants to use email that's fine. Second most used is WhatsApp. So lots of people are using WhatsApp to reach out to their users. The third one is Facebook Messenger.
Paul Ogier
The difference between using a WhatsApp and a live chat, because live chats often irritate the crap out of me, is that with the live chats you have to keep your tab open. And you have to remember that this is making noise over here or not. And sometimes the live chats don't have the ability to have it on your phone.
WhatsApp, it's also brilliant, I think for startups who have one person who's either the CEO or the founder or something like that, and they are managing the support calls and they don't have to sit in front of the support ticket system the whole time.
Ruben Buijs
Yeah, I also think live chat is really annoying. I do not really like it. And that's because sometimes you don't get a reply. So sometimes it says, okay, you get a reply within a couple of minutes, then you wait a couple of minutes, and you don't get a reply. So that's really annoying. Then sometimes, you did get a reply, but you did not see it in time. So the live chat person has already gone again. That's also something that is really annoying to me. And also, you have to keep the tab open. So I'm constantly reminding myself, which I don't like, kay, I have this tab open, check this to see if what's going on.
And with WhatsApp, and basically all the other options, I'm using it daily with my friends and my family, coworkers. So having that open is no issue for me. And I really enjoy just sending out a message. And I'm happy to wait a couple of hours to get a reply. That's no issue for me.
Paul Ogier
Yeah, it's in someone else's queue now, so they need to get you. Yes.
Ruben Buijs
Yeah. And also the other way around. So last week, I was eating lunch here at my home, and I got a message on WhatsApp. This was from one of my one of our newest customers. And she has a couple of issues where she needed some help. Let's help her in like a couple of minutes and then see how it goes. And she was really pinging me back and asking more questions. And we really got it resolved in like a couple of minutes.
And if you compare it, for example, to email, if I got an email, I really need to think about it. We didn't type a nicely drafted answer, etc. And now I just fix it up and in a couple of minutes. And then later today I saw that she created a similar account with the same URL. So I thought, okay, maybe something went wrong. So I still had the WhatsApp so I opened it up and asked her about it. And she said, no, it's fine. It's working well and I've created an account for a friend of mine.
And also these things make it made it very personal because I could open her picture, see who she was, where she's coming from, etc. So yeah, it makes it much more personal than just a random email or live chat.
Paul Ogier
The thing that I think you touched on there about the email... I think what we found with COVID is that people are more forgiving. Do you have a dog barking in the background? Are your children running around? It's almost like we have lost the facade of, I'm not going to say professionalism, but almost like we're not human. And, and I think that when you're talking about the fact that people email and you have to then email back, there's almost something in the email about the fact that you have to type an email a certain way. On Whatsapp, Facebook Messenger, it's different. You can go back quickly on WhatsApp and say let me just check or two seconds or whatever.
Ruben Buijs
Yeah, of course, it is dependent on what kind of customers you have. Right? So if you are if you're dealing with large enterprise customers with many different departments, etc. okay, maybe it makes sense to send an email because then you are dealing with smaller companies. Then those are also normal people who are working there. So they also really like WhatsApp or Facebook Messenger or those kinds of platforms. So reaching out with them in that way makes sense, I would say.
Paul Ogier
And if you're dealing with a company, I don't know the size of Amazon or something like that, you don't expect the personal response you expect to be put into a queue to have your support ticket to come back in 48 hours, whatever it is, when you're dealing with small people, you actually want to deal with a small company.
Ruben Buijs
Yeah, but also for Amazon, of course, it depends on what kind of company you have. In the Netherlands, we have a large e-commerce store, which is competing with Amazon and they really focus on personal support, personal help, so you always know who is replying. They also provide Facebook, Whatsapp, all of these options. They really make it, the most critical thing is to have personalized service, and they have like a slogan of providing a smile for you every day. And that, I would say is a future way of working or future wave of customer service than doing it incognito or making it very standoffish.
Okay, we got this big company so you get a standardized email. No, it's, yes I'm a customer so you need to help me in the way that I want to do it.
Paul Ogier
Yeah, absolutely.
What kind of platforms are people putting the widget on? Is it mainly WordPress? I mean, you can do Shopify ghosts, there's so many of them that you can do. What is your the highest used platform?
Ruben Buijs
Yeah, so number one is a custom made website. A lot of people are using it are, of course, as I said earlier, web designers so they also make websites that are custom made.
And the other one is WordPress. Also probably because I've done digital marketing on the platform and created a nice plugin for it. So everybody had it available for downloading. And when you're searching on WordPress, you can just easily type in chat and you get Boei. So then the people are going to try it out and see what it’s about. And it's like a search engine. And that really works well and people trying it out and then installing it for a couple of times.
Paul Ogier
So you guys have been running for six months now. How many installs have you had? Do you have stats that you can give us?
Ruben Buijs
Yeah, sure. So at the moment, we have 277 accounts. So almost 300 and we helped 18,000 visitors 18,000 people, were visiting a website that had a Boei button on it and then clicked that on the Boei button to get some support.
Paul Ogier
Okay, so with the interactions, you can obviously check that as well. I think that's one of the things that I enjoy about it. I've had people communicate with me and by WhatsApp and Facebook Messenger and email and you see that the trajectory of interactions that are actually happening on your graph and on your platform, which I like. It makes my heart a little bit happy to go on it and look, all those people are interacting.
Ruben Buijs
So at the moment, it's quite limited. You only have to graph you can see how many interactions there are. But the data behind it, I'm saving a little bit more. So I'm also working on extending that overview to see okay, what kind of helpers are people using? What are the stats this week compared to last week? Where are people coming from which countries so those kinds of things I'm going to implement very soon to get also those analytics there, which will help.
I think there is some chance that there are some differences between countries. Some countries are using different platforms than others. I know that in China they have a very large platform which unfortunately they haven’t made it open for foreigners basically. But I know that in the Netherlands, almost everybody is using WhatsApp and probably in other countries it's very different. So then you can also see the differences in each country and if you do like a worldwide service, you can also maybe in the future, determine, okay, which countries are being serviced on which platforms.
Paul Ogier
You guys in the Netherlands are part of the EU so you're under the GDPR regulations. So, obviously, being part of those regulations, you're not going to have data that can be accessed. So what are you doing to protect people's privacy? Because I think that is obviously one of the most important things, even if other countries don't have as an as exciting thing as the GDPR.
Ruben Buijs
No, of course, I think privacy is really important. When I’m visiting a website, I want to be, I want to be sure that my privacy is, is being kept safe. So all our data is anonymous. So if you fill in the contact form, you need to provide your email address, those things are not saved. That will only be sent to the company that owns the button.
So I'm tracking some anonymous statistics, and we're doing some analytics on those. I think one part of the GDPR is that you're able to request all of the data that you have from a company. I'm hiding a lot of the data.
So instead of using an IP, which is considered personal data, I'm using something else to determine which visitors so you don't have like an IP that is used.
I'm not using cookies. I don't like cookies, and the cookie banners are really making me crazy at the moment. In the Netherlands, every site that you open, you get a cookie banner. And now I think that Apple made a change so, for some reason, they are removing cookies, like in a couple of days. So each time you visit the website, again, you have to click on the cookie banner again to accept it. It's really annoying. So I don't like cookies. I'm not using cookies. So those are the things I am doing on my side to protect the privacy of my clients and also the visitors.
Paul Ogier
I appreciate that. In South Africa, we've got a thing called the POPI act which it's just come into effect now. So we've taken a lot of things from the GDPR that we obviously need to have. So yes, we also have the cookie banners and things like that. And we kind of just have it for everyone.
As you've mentioned, you have done a bit of marketing on this. I actually found you on Reddit, when you posted to one of the subs. And when I was looking back to figure out which sub it was in I see you posted to probably about five or six subs. What has worked the best for you in terms of your marketing is Reddit, is it direct emails?
Ruben Buijs
Yeah, that's also something that I need to find out myself.
So I really like developing, that's something I'm very comfortable with. With marketing, I'm much less comfortable. So yeah, I posted on Reddit, because I read most of the people are on Reddit. I’m actually not on Reddit that much. And but as you can see I posted messages in a couple of subreddits. I also did some advertising on Reddit.
I haven't found the ideal method. I was really getting a lot of traction like 14 new signups from one post in Reddit but then the post got deleted because apparently, it was not in line with their policy. So that was too bad because a lot of people were liking it and it was like really going well.
I've also seen some traction from Indie Hackers, also BetaList was really helped me a lot. I haven't posted it yet on a Product Hunt. But I understood that it can go really well or it can go badly.
I also found that all these things that I'm mentioning are mostly aimed at developers. So people like me, and I'm not really sure if that's my target audience. So the target audience is probably more somebody that has a website but is not able to update it themselves. Or maybe he's able to install a WordPress blog plugin, and those kinds of things can really help a person to get started. Really technical guys, someone who maybe can make it themselves, that's fine, that's fine for me but those are not my ideal customers. So that's also something that I need to work on, I need to find out where my customers are.
I’ve noted that people that are using WordPress are really interested in the plugin. So, for example, I need to go to YouTube, find out which kind of YouTube videos there are around WordPress plugins or write a blog post around it. But yeah, all these kinds of marketing activities, it takes quite some time to do them.
So sometimes I have some time to do that, also some willingness because I do it all. So I don't want to spend full time on marketing.
Paul Ogier
0n Product Hunt, for instance, there are developers and I'm a developer, and I'm a coder and I work on custom-built sites, or even if I do a WordPress site, there are so many things that I have to do, this just makes it easier to achieve the goal of communication.
And I feel like that some people are actually almost moving away from a contact page, they are doing pages that are more relevant and a contact page is almost becoming a little bit obsolete. Obviously, people need to be contacted and having your plugin as a “contact page” that allows people to actually have it done very quickly and easily.
I think that you might be wrong about that developers are not your target market. I think developers are trying to get things done as fast as possible and as cleanly as possible.
And if you're developing stuff, I would definitely go with the Product Hunt. I would reach out to YouTubers who do reviews of plugins. Yeah, I would definitely I definitely reach out. There might be ways to cross-promote or things like that.
Ruben Buijs
Yeah, definitely. So there's also something that's on my wishing list.
There's only what you said earlier, only a limited amount of time each day, that you can work that you can do something and doing something that really makes a difference. Finding that sweet sweet spot is, is difficult. At least I need to balance between something, which I think this is really cool and I really want to do it.
I'm currently working on automated emails to get like a weekly report. So that's something I found this very cool and very interesting. But yeah, going and finding out who my users are, where they're coming from, how can I get more of those specific users. That's something I do not do enough of. So I really like to have personal contact with somebody that's using it but finding someone new, that's something more difficult.
Paul Ogier
You're talking about sending out email newsletters once a week for with stats. I saw that, obviously, on your roadmap and I'm excited about that but, I'm okay with it because I can log into the platform and see what's actually happening in my interactions.
What is your favourite feature that you've seen in the roadmap, that you kind of go I hope people vote for that one because that's exactly what I want to do? What's the one that's like is nagging at you?
Ruben Buijs
That's an interesting question.
So the roadmap thing is also another product of mine that I'm also I'm working on which is called product lift. So it's a roadmap software and I really like to have to know what kind of features people like so of course, I'm able to think about something and I can post in the roadmap and I often get some emails of people saying can you add this feature.
But I would like to know who is liking which feature? What is most important for you to focus on. Also with the known limited number of hours in each day. So, yeah, I'm searching a little bit because, on the one hand, I would like to have these votes but on the other hand, people need to really go to the roadmap and open it up and vote on it.
So, for example, one here is provide a current user’s email address so you don't have to type it in anymore. If you would like it and you vote for it then you automatically will be kept informed about that about a specific feature. And when it's ready, my system will automatically email the people that have voted for that feature so they immediately know it's no available and they can use it.
Paul Ogier
I think it's really nice, obviously, there are lots of platforms that you can select, you can vote on, and people can have it on GitHub and things like that but I really like the simplicity of it again. The end-user who wants to put it onto WordPress will go, well, this is nice and simple. I can figure this out.
You've got your simplicity, and ease of use, throughout all your products that you develop. I'm really enjoying that.
Ruben Buijs
Thanks. Yeah, I was just looking at the roadmap, but actually, I don't think that there's any more that I think is that's super, super cool because when it was there, I developed it. Also when somebody is really asking me please develop this, then it will just go very high to my list of making this feature. Unless I think okay, this is not in line. This is not for this product, or I should not do this right, then, of course, I'm not doing it. But then other than that, I'm almost working on it the next day.
Paul Ogier
This is a side hustle for you, you currently still working for Ernst & Young, how do people get hold of you? How do people get hold of you in terms of getting your platform? And to talk to you about this product? What is the best way for people to get hold of you?
Ruben Buijs
Yeah, I would say using the Boei button on my, my website.
Paul Ogier
Good answer!
Ruben Buijs
It's the most convenient one. There, you can select the method that you would like to contact me. Myself, I like all of them because otherwise, I wouldn't put them on but I’m most active on WhatsApp.
Paul Ogier
The website is boei.help and then there is your Boei button on the website and WhatsApp is the top one. And your email address is hello@boei.help. Okay, perfect. Well, thank you so much for taking the time out of your day to talk to us.
Ruben Buijs
Yeah, thanks for inviting me. It was nice to be here. It was good fun to do this.
Paul Ogier
Perfect. Thanks so much.
